Cox Automotive Branded Collateral

Cox Automotive is one of the largest automotive services companies in the world -- and one of the most complex brand ecosystems to design within. Manheim, Kelley Blue Book, Autotrader, NextGear Capital, Dealer.com, and DealerTrack each serve different audiences with different voices. My job was to make each one look like itself while making sure they all felt like they belonged to the same family.